Donna Picarello has joined FluxData, Inc. as the new Director of Business Development. With over 15+ years in the industry, Donna has a detailed background in sales, specific in industrial color markets, working previously as the NA Business Development Director at X-Rite, a manufacturer of color measurement and management solutions, located in Grand Rapids, Michigan. Prior to, she worked as the Americas South Sales Director for GretagMacbeth where she oversaw all sales and business development functions, including new product rollouts within Latin American region, key account management, customer relationship development, and contract negotiations.

On top of studying Business Administration, Donna is also well-versed in various Professional Development Courses, such as, Account Management Selling, Miller Heiman Sales Training, Leadership through Quality, etc. Within her career, she also received yearly Sales Achievement Awards for her outstanding performance.

With experience in strategic market positioning, solutions selling strategies, multimillion-dollar negotiations, key client retention, and business development, Donna will serve as an asset to the company by maintaining business relationships to accelerate revenue growth and enhance market visibility. FluxData is confident that the addition of Donna Picarello to their team will contribute to their continued success in growing the company.

FluxData, Inc. is a part of the Halma group of companies, based out of Rochester, NY. For over a decade FluxData has developed and manufactured multispectral and polarimetric imaging systems for various markets. Their imaging and system integration expertise helps to guide customers from camera specification to delivery of the final system. FluxData is highly staffed with imaging experts whom work with customers to frame problems, and deliver optimized systems, ultimately delivering a solution. To learn more, visit